London, 18 November/GNN/ -- 

DRIVING STANDARDS AGENCY News Release (DSA 50/08) issued by COI News
Distribution Service. 18 November 2008
The Driving Standards Agency (DSA) has invited popular TV motorsport presenter
Louise Brady and former Superbike Champion and now MotoGP commentator Steve
Parrish to support an exciting new scheme aimed at significantly improving
motorcycle road safety.

The Enhanced Rider Scheme (ERS) will be showcased at the 2008 Motorcycle
and Scooter Show, which takes place at the National Exhibition Centre,
Birmingham, from November 28-December 7.

The ERS is a new training package that forms part of the Government's
Motorcycling Strategy (GMS) to help reduce the number of fatal and serious
accidents on our roads each year involving motorcyclists. ERS aims to encourage
and help qualified riders become safer on the roads and reduce accidents.

The DSA is encouraging motorcyclists at the show to visit the stand, to
discover the benefits of ERS and look at how it can help biking for the future.

Louise Brady said: "The Enhanced Rider Scheme offers an opportunity to iron
out bad habits and keep you safer on the roads, as well as helping you get
more from your bike. And it can help to gain riders discounts on insurance.

"Accident statistics among motorcyclists are high and they suggest that we
should all have our riding ability assessed from time to time."

The show takes place from November 28-December 7 at the NEC, Birmingham,
with a media day on November 27. DSA road safety experts will be joined on
their stand by Steve Parrish on November 30 and Louise Brady on December 6
and 7. The DSA exhibition stand will be located in Hall 2, stand 2H15.

For more information on which insurance companies offer discounts on ERS
visit www.direct.gov.uk/ERS and then click on the ERS leaflet link.

Source: Driving Standards Agency