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Niche motorcycle makers rev up sales to women

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Category: Business/Industry News - American

Written by LA Times

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The "girl" bike has long been a put-down for motorcycles so diminutive and underpowered that no "real" bikers would be caught riding them.

But a number of niche motorcycle makers that produce lightweight, low-to-the-ground models say they are experiencing unusually high sales these days, particularly among women.

Just 11% of motorcyclists are women, according to the Motorcycle Industry Council in Irvine, but Taiwanese manufacturer SYM says 80% of its 266-pound Wolf Classic buyers are women. Cleveland CycleWerks in Ohio says more than 30% of customers for its 300-pound Tha Heist are female. READ ON 

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