Top award for bike deaths ad

News Wales 20/10/2008

A hard-hitting television commercial aimed at reducing the number of motorcycle fatalities on the roads of Denbighshire and Wrexham has won a top industry award.

The advert, produced by Wrexham based Knew Productions, in partnership with Chester advertising agency  speake2,  won the Best Open Award at the Institute of Videography Awards 2008.

Denbighshire County Council's Road Safety Team commissioned the 30 second advert shown on ITV Wales to promote BikeSafe, with the full support of Wrexham Council.
The title 'Not Playing Anymore' reflects the devastating impact fatal collisions have on the family and loved ones and looks at inspiring bikers to improve their riding skills by contacting BikeSafe.

In 2007 there were 152 collisions involving motorcyclists across North Wales 13 of which resulted in deaths, 5 of these were in Denbighshire and 2 were in Wrexham. Research shows that even though many motorcyclists travel to the region from the North of England, the West Midlands, the Wirral and Mid-Wales, many of the bikers who die on the roads in North Wales also live in the region. To read the rest of the article: http://www.newswales.co.uk/?section=Community&F=1&id=15407