2012 Once is Never Enough (ONE) Allstate Awareness Program
Allstate's newest motorcycle awareness campaign, "Once is Never Enough" (ONE), encourages other drivers to look twice for motorcycles at intersections.
And to help push this campaign, Rick Fairless is building the "ONE" bike, which will be auctioned off on an episode of Discovery Channel's hit show "Auction Kings" on May 23.
Allstate says all proceeds from the auction will go directly to the donation and installation of "Watch for Motorcycles" warning signs at dangerous intersections across the country; these signs are part of Allstate's "Once is Never Enough" campaign. READ ON