Harley-Davidson Celebrates Hispanic Riders

Harley-Davidson Motor Company is celebrating the dedication and pride of Hispanic riders and enthusiasts by launching a new section on its Web site. As authentic as the Motor Company, the Harlista interactive experience will feature true Hispanic Harley riders. A Harlista is a Harley rider of Latino heritage.

The new interactive section highlights the appreciation of Latino Harley riders and enthusiasts. Harlistas can share and submit personal stories, photos and videos of their life on the open road by visiting www.harley-davidson.com/harlistas. Some of the stories will be selected for an opportunity to be featured in an upcoming documentary produced by Harley-Davidson.

“There is a longstanding history between Hispanics and Harley-Davidson and we want to celebrate it,” said Karina Jaramillo-Saa, manager of market outreach, Harley-Davidson Motor Company. “We are very excited about our Harlista site and can’t wait to share in the spirit of our riders and see their wonderful experiences.”

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