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Honda

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Honda to participate as sponsor and race participant, with plans to campaign an unprecedented 10 Honda and Acura products in nine race classes

TORRANCE, Calif., April 23, 2013 /PRNewswire/ -- As a further extension of its growing commitment to grassroots racing in North America, Honda announced today that it is making a major commitment to the 2013 running of the legendary Pikes Peak International Hill Climb, as both a sponsor and race participant, with plans to field products in nine race classes, a first for any OEM in a single Pikes Peak event.

(Photo: http://photos.prnewswire.com/prnh/20130423/LA99626)

(Logo: http://photos.prnewswire.com/prnh/20100923/HONDALOGO)

American Honda Motor Co., Inc. will serve as the Partnering Sponsor for the 2013 Pikes Peak International Hill Climb, the first time the company has participated as a corporate sponsor of the legendary race event. The 91st running of the Pikes Peak International Hill Climb is scheduled for June 30, 2013 in Colorado Springs, Colorado.

"Pikes Peak presents us with a unique opportunity to showcase Honda's diverse product lineup and to energize Honda fans around world, as we work to further strengthen Honda's presence in racing at all levels," said Mike Accavitti, Senior Vice President of Automotive Operations for American Honda. "Our associates will be working hard between now and Race Day to prepare this diverse field of race vehicles and showcase the Honda racing spirit."

With support from Honda's North American R&D and motorsports companies – Honda R&D Americas, Inc. and Honda Performance Development, Inc. – the company will campaign a broad range of Honda and Acura vehicles, as well as Honda motorcycles and ATVs. Honda will showcase its diverse range of fun-to-drive/ride products and will field 10 products in nine race classes, the most ever for a single race participant.

Along with Honda IndyCar team Schmidt Hamilton HP Motorsports pilot Simon Pagenaud, the vehicles will be developed and piloted by Honda's North American associates, under the banners of Honda Performance Development (HPD) and Team-Honda Research (THR). Pagenaud's Pikes Peak vehicle entry and racing class will be announced at a later date.

As a further extension of Honda's sponsorship effort, Honda Power Equipment will be supporting race operations, with Honda generators providing electricity and light to the pits and staging area.

Honda 2013 Pikes Peak entries:

Category

Class

Vehicle

Driver / Rider

Honda Company

Car

Pikes Peak Open

Acura NSX [1st gen. NSX]

James Robinson

Honda R&D

Time Attack

Acura TL SH-AWD

Brian Shanfeld

Honda R&D

Exhibition

Honda CR-Z hybrid coupe

Sage Marie

Honda North America

EV

Honda Fit EV

Roy Richards

Honda R&D

Motorcycle

250

Honda CRF250R

Nick Robinson

Honda R&D

250

Honda CRF250R

Dane Marsack

Honda R&D

450

Honda CRF450R

Jeff Tigert

American Honda

Exhibition

Honda CBR1000RR

Alex Moreno

Honda R&D

750SS

Honda CBR600RR

Erik Dunshee

Honda R&D

ATV

450 ATV

Honda TRX450

Keith Steidl

Honda R&D

Honda has competed in the Pikes Peak International Hill Climb on a less ambitious scale in the recent past. In 2011, Honda campaigned a Fit hatchback that was built and piloted by Honda engineers from North America. In 2012, the company fielded an Acura NSX powered by an ALMS P2 twin-turbo V-6 engine supplied by Honda Performance Development (HPD), and outfitted with an ex-Le Mans body and wide body kit, with support from members of the Ohio-based Honda of America Race Team (HART). Prior to that, Honda set records in the EV class in 1994 and 1999 with the Honda EV Plus. This year also marks the return of advanced Honda EV technology to America's second-oldest race, in the form of a 2013 Honda Fit EV.

About Honda
Honda offers a complete lineup of cars and trucks through a network of more than 1,000 dealerships in the United States. In 2013, Honda marks 40 years of the Civic model, with more than 30 years of producing automobiles in the region, which began with the Accordin Marysville, Ohio in November 1982. Having produced more than 25 million vehicles in North America through 2012 using domestic and globally sourced parts, Honda currently operates 14 major manufacturing facilities in North America, producing a wide range of Honda automobiles, all-terrain vehicles, power equipment products, engines and transmissions.

About Honda Performance Development, Inc.
Honda Performance Development (HPD) is the Honda racing company within North America. Located in Santa Clarita, Calif., HPD is the technical operations center for high-performance Honda racing cars and engines. As one of three engine suppliers to the IZOD IndyCar Series, Honda won the 2012 Indianapolis 500 with driver Dario Franchitti; and competes in prototype sports-car racing under the HPD banner in the American Le Mans Series and the FIA World Endurance Championship. In addition to its Fit and NSX entries, HPD has also previously entered the Pikes Peak event in 2011 with its Desert Pilot racing machine. HPD offers a variety of race engines for track applications from prototype sports cars to karting; and showcases "fun-to-drive" products for professional, amateur and entry-level racers.

About Honda Power Equipment
Honda Power Equipment, a division of American Honda Motor Co., Inc., markets a complete range of outdoor power equipment, including generators, lawnmowers, tillers, trimmers, pumps, snowblowers, outboard marine engines, and general purpose engines for commercial, rental and residential applications. Its comprehensive product line is powered exclusively by 4-stroke engines.

About Team Honda Research
Founded in 1996 and covering both Ohio and Los Angeles, THR has a record of success racing Honda and Acura products in Sports Car Club of America (SCCA), NASA, and Rally-America competition, with more than 50 race victories in a variety of classes.

SOURCE American Honda Motor Co., Inc.

CONTACT: T.E. McHale, +1-310-783-3169, or Sage Marie, +1-310-783-3170 

Web Site: http://www.honda.com 

 

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2014 Honda CTXHonda has introduced the first two motorcycles of its new CTX (Comfort, Technology and eXperience) series. The 2014 CTX700 and its siblings (CTX700N, CTX700D, and CTX700ND) are variations of the company's 2012 NC700 model which was designed mainly as reliable, inexpensive bikes for new riders.

First shown to the biking community at this year's International Motorcycle Show in Chicago, the CTX700 is designed to offer a comfortable ride for all comers, regardless of their experience and body size. The CTX700N is the "naked" version of the same bike while the D submodels are equipped with dual clutch automatic transmissions and anti-lock brakes to make them particularly accessible to new riders. Honda hopes that the combination of these features and the rather low entry cost (the CTX700N has a suggested retail price of US$6999, with the D submodels costing about $1000 more) will help entice a new group of riders into the world of motorcycling. READ ON

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Unlike other motorcycle manufacturers which have happily announced sales increases in 2012 over previous years, red giant Honda has to do with 5% less. 

Some of you might wonder how come Honda sold less bikes in 2012 than in 2011, especially as new nifty models have surfaced and gained almost instant popularity. The answer is the sales in Asia: the biggest market for Honda motorcycles is in Asia, with almost three quarters of the bikes bearing the winged red badge being sold there. READ ON

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The folks at Honda Motorcycles prove two things with this new model year. You can make improvements on classic designs, and it’s possible to ride a quality motorcycle for less than the cost of the biggest flatscreen TVs.

The 2013 Honda bikes include new models, enhanced classics and the standard corps of reliable rides. READ ON

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The mercury was hovering at 26 degrees, the sky was decorated with whispy clouds, and several osprey were circling high above as I rode through the twist and turns of backroads farmland and orchards on the 2012 Honda CBF600SA.

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