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Brandon Hochman is like many other motorcyclists. Into all sorts of bikes. The guy has a mind like many motorcyclists – and when he lost his dog it broke his heart. So he decided to do something about it. Combining his passion for riding and marketing savvy from years of snowboard competition (Brandon was in the first 2 X-Games), entrepreneurial spirit (as the owner of PETaPOTTY) and sense of adventure he struck out on a customized Sportbike to spread the word to chip your pets. His pain became his message to encouraged dog owners to chip and register their best friends, so they would not suffer the same fate he did. is the result.

After a successful ride from Los Angeles to New York City, Brandon was set for the return trip and more weeks of adventure on two wheels. Unfortunately, his custom 2006 Suzuki GSXR was stolen a scant three hours before his slated departure. Brandon has holed up in Brooklyn for three weeks hoping that the unique machine would pop up, and despite some attention from the local police department, there are no strong leads.

Indian Motorcycle is proud to loan Brandon a new 2015 Indian Roadmaster to head back home. Brandon will depart on Monday the 29th, and will travel in style and comfort on the most luxurious motorcycle to bear the Indian brand.

Brandon has been leaning on the kindness of friends, pet lovers and strangers as he crosses the country to spread the word by couch surfing and staying in guest rooms. You can follow his adventure via -

Please find attached a press release from Brandon, as well as images of his stolen motorcycle. Individuals with leads or information on the custom 2012 Suzuki GSXR should contact the NYPD 90th Pct. – Detective unit at (718) 963-5368  As a friend in the industry – I personally ask you to spread the word and help bust the scum-sucking punk thieves. 

Brandon has a unique story, and is available for interviews via This email address is being protected from spambots. You need JavaScript enabled to view it. .

Thanks for your attention, and for helping tell one motorcyclists story. Have a great weekend – and chip your pet while you are at it!Unless it’s a goldfish, that would be overkill.  

Robert Pandya

External Relations Manager

Indian Motorcycle

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Indian Motorcycle recently unveiled their latest offering called Indian Scout and with the new model, Indian has made owning its motorcycles a lot affordable. READ ON 

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New paint schemes on Indian Chief Classic, Chief Vintage and Chieftain mark first of Model Year 2015 announcements

MINNEAPOLIS, Minn. — July 12, 2014 — Revealing the first of the 2015 lineup during the Vintage Motorcycle Days event presented by Indian Motorcycle, Indian Motorcycle® announced that two-tone paint schemes, starting at $19,799, will be offered for the upcoming model year Indian Chief line of motorcycles. The much anticipated, awe-inspiring and iconic vintage paint palettes were revealed over the weekend for fans of classic motorcycles at Vintage Motorcycle Days 2014, which took place at the Mid-Ohio Sports Car Course in Lexington, Ohio. Additional details and information on all 2015 models, including features and all 2015 MSRP’s will be announced on August 2 out of the annual Sturgis Motorcycle Rally. The cool new two-tone Chief Classic, Chief Vintage and Chieftain will be on-display and available for demo rides during the upcoming 74th annual Sturgis Motorcycle Rally, running August 2 – 9 in Sturgis, South Dakota and will be available on dealer floors in the fall of 2015.

Featured Two-Tone Colors for 2015 are:

-          The 2015 Indian Chief Classic available in Indian Motorcycle Red/ Thunder Black. (Also available in solid Indian Motorcycle Red)


-          The 2015 Indian Chief Vintage available in Indian Motorcycle Red/ Thunder Black, Indian Motorcycle Red/ Ivory Cream, and Willow Green/ Ivory Cream. (Also available in solid Indian Motorcycle Red and solid Thunder Black)


-          The 2015 Indian Chieftain available in Indian Motorcycle Red/ Thunder Black, Indian Motorcycle Red/ Ivory Cream, and Springfield Blue/ Ivory Cream. (Also available in solid Indian Motorcycle Red and solid Thunder Black)


“Two-tone paint schemes are among the most iconic elements of vintage Indian motorcycles dating back about 80 years, giving the bikes a look and feel that is instantly recognizable and beloved by motorcycle fans,” said Steve Menneto, VP of Indian Motorcycle. “It is exciting to reintroduce two-tone paint for our 2015 Indian Chief models. These paint schemes pay tribute to Indian bikes of the past but come coupled with the exceptional technology and power that the 2015 Chief lineup offers. They are simply stunning, and the quality and craftsmanship of the paint jobs is exceptional. We’re excited to share these beautiful bikes now, and will share more news with our fans on August 2nd.”


Sturgis Motorcycle Rally attendees can check out the full model year 2015 line-up in all its glory at the Indian Motorcycle Display on 3rd & Lazelle Street or at the Indian Motorcycle @ the Crossroads at Sturgis Buffalo Chip from 9 a.m. – 5 p.m. daily. Visit theIndian Motorcycle Sturgis event page for updates.




Indian Motorcycle, a wholly-owned subsidiary of Polaris Industries Inc. (NYSE: PII), is America’s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit




Polaris is a recognized leader in the powersports industry with annual 2013 sales of $3.8 billion.  Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the PolarisRANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.


Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian Motorcycle brands.  Additionally, Polaris continues to invest in the global on-road small electric/hybrid powered vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris Engineered Parts, Accessories and Apparel, Klim branded apparel and ORV accessories under the Kolpin and Cycle Country brands.


Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.


Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at


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Indian at SturgisIndian Motorcycle, America’s first motorcycle company, today announced its plans and itinerary for the 74th annual Sturgis Motorcycle Rally, which formally runs August 4-10 in Sturgis, South Dakota. As the company celebrates the one year anniversary of its re-introduction into the motorcycle industry with the launch of the 2014 Indian Chief, this year’s unveiling of model year 2015 promises to be another memorable moment in Indian Motorcycle history. Visit the Indian Motorcycle event page for updates.  READ ON