STURGIS — Less than six months after Indian Motorcycles made a historic return to Sturgis with a shop on Lazelle Street, motorcycle industry heavies, city officials, and a goat wearing a GoPro camera gathered near the corner of 11th and Main for a groundbreaking ceremony for the shop’s new 22,000 square-foot facility. READ ON
DAYTONA BEACH, FL — October 16, 2014 — Indian Motorcycle®, America’s first motorcycle company announces the features for Biketoberfest 2014, running today through Sunday, October 19 in Daytona Beach Florida. On the heels of its recent launch of the 2015 Indian Roadmaster and the historic unveiling of the new Indian Scout at the 2014 Sturgis Motorcycle Rally, Indian Motorcycle rolls into the last big rally of the season with motorcycling’s hottest line-up of bikes for enthusiasts with a passion for legendary high-performance American motorcycles.
Indian Motorcycle is also proud to celebrate the grand opening of its new Indian Motorcycle Daytona Beach dealership, one of the newest in the country, which will serve as the brands home base during the weekend’s festivities. Located at 290 North Beach Street, the dealership will host a variety of activities throughout Biketoberfest, including demo rides of the entire 2015 Indian Motorcycle line-up and an Indian Scout giveaway on Saturday night at 6p.m. Demo rides are available Thursday, Fridayand Saturday from 9 a.m. – 5 p.m. at Indian Motorcycle Daytona Beach. To demo ride, a valid motorcycle endorsement and appropriate riding gear are required.
“We have a lot to celebrate this weekend at Biketoberfest as we participate in the grand opening of our impressive new Indian Motorcycle dealership where we’ll host demo rides of our incredible new 2015 models,” said Steve Menneto, vice president of motorcycles for Polaris Industries. “This is one of the first opportunities for riders to experience the all-new Indian Scout, and I know they’ll be blown away by its potent performance, nimble and precise handling and its aggressive starting price. The weather looks perfect for this weekend, so we’re looking forward to hosting everyone at our amazing new Indian Motorcycle Daytona Beach dealership.”
2015 Indian Scout
The all-new Indian Scout represents the return and future of one of motorcycling’s most iconic and recognized models with an unrivaled reputation for quickness, maneuverability and overall balance. With a starting MSRP of $10,999 and superior handling and performance that will appeal to even the most experienced riders, the 2015 Indian Scout is also attracting the attention of younger riders, female riders and those looking to step up from a starter bike to a powerful and affordable, all-purpose middle-weight cruiser. The Scout is available in Thunder Black, Indian Motorcycle Red, Silver Smoke (matte finish) and Thunder Black Smoke (matte finish). For details please visithttp://www.indianmotorcycle.com/en-us/scout-silver-smoke.
ABOUT INDIAN MOTORCYCLE®
Indian Motorcycle, a wholly-owned subsidiary of Polaris Industries Inc. (NYSE: PII), is America’s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com.
ABOUT POLARIS® INDUSTRIES
Polaris is a recognized leader in the powersports industry with annual 2013 sales of $3.8 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.
Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian Motorcycle brands. Additionally, Polaris continues to invest in the global on-road small electric/hybrid powered vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris Engineered parts, accessories and apparel, Klim branded apparel and ORV accessories under the Kolpin and Cycle Country brands.
Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.
Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com.
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External Relations Manager
Brandon Hochman is like many other motorcyclists. Into all sorts of bikes. The guy has a mind like many motorcyclists – and when he lost his dog it broke his heart. So he decided to do something about it. Combining his passion for riding and marketing savvy from years of snowboard competition (Brandon was in the first 2 X-Games), entrepreneurial spirit (as the owner of PETaPOTTY) and sense of adventure he struck out on a customized Sportbike to spread the word to chip your pets. His pain became his message to encouraged dog owners to chip and register their best friends, so they would not suffer the same fate he did. ride4humanity.com is the result.
After a successful ride from Los Angeles to New York City, Brandon was set for the return trip and more weeks of adventure on two wheels. Unfortunately, his custom 2006 Suzuki GSXR was stolen a scant three hours before his slated departure. Brandon has holed up in Brooklyn for three weeks hoping that the unique machine would pop up, and despite some attention from the local police department, there are no strong leads.
Indian Motorcycle is proud to loan Brandon a new 2015 Indian Roadmaster to head back home. Brandon will depart on Monday the 29th, and will travel in style and comfort on the most luxurious motorcycle to bear the Indian brand.
Brandon has been leaning on the kindness of friends, pet lovers and strangers as he crosses the country to spread the word by couch surfing and staying in guest rooms. You can follow his adventure via - Facebook.com/ride4
Please find attached a press release from Brandon, as well as images of his stolen motorcycle. Individuals with leads or information on the custom 2012 Suzuki GSXR should contact the NYPD 90th Pct. – Detective unit at (718) 963-5368 As a friend in the industry – I personally ask you to spread the word and help bust the scum-sucking punk thieves.
Thanks for your attention, and for helping tell one motorcyclists story. Have a great weekend – and chip your pet while you are at it!Unless it’s a goldfish, that would be overkill.
External Relations Manager