Victory Motorcycle has again earned the top spot in the Pied Piper Prospect Satisfaction Index (PSI) U.S. Benchmarking Study. Victory is followed by Harley-Davidson in second place, and Ducati and Triumph, which tied for third, with BMW and Yamaha rounding out the top five spots. According to the report, all of these brands scored above the industry average.
The independent Pied Piper PSI study employed 1,967 anonymous “mystery shoppers” to visit motorcycle dealerships across the nation in order to “measure how effectively each brand’s dealerships helped motorcycle shoppers become motorcycle buyers,” according to Pied Piper. The study is now in its fifth year.
According to a report in the business daily Business Standard, Victory Motorcycles will enter the premium market with its cruisers next year. It was reported that the company manufactures luxury touring bikes, classic-styled motorcycles and powerful inter-state cruisers, among several others. The report quoted as saying that Victory is close to completing its market analysis in India and will introduce models that would best suit the country. The company is keen to participate in next year’s biennial Auto Expo held in New Delhi to showcase its products.
Keeping inventories low and hiring employees who like to ride are just some of the elements of success for Polaris Industries and its Victory Motorcycle line.
These highlights and more came from Polaris CEO Scott during the Wedbush Securities California Dreamin' Consumer Conference which took place at The Fairmont Hotel in Santa Monica, California.
The successful insights and more came from a one hour presentation given on Wednesday which covered not only its motorcycle division but also discussions about Polaris’ off-road and snowmobile divisions. Read On: http://www.clutchandchrome.com/news/news/victory-motorcycle-success-secrets