NEW YORK — Cris Baldwin was seven when she commandeered her brother’s minibike on their Wisconsin dairy farm and first felt the wind in her face. More than 400,000 kilometres and 42 years later, it’s still two wheels and a gas tank for the school administrator. READ ON
The American Motorcyclist Association is pleased to announce that the Motorcycle Industry Council will be hosting a reception and luncheon for women in the motorcycling industry at the upcoming AMA International Women & Motorcycling Conference in Carson City, Nev. The event will take place on the opening day of the conference on Thursday, July 26, at noon in the Juniper Room at the Gold Dust West Hotel. READ ON
While the typical motorcycle rider is male, women's interest in bikes is growing.
One Victoria motorcycle dealer estimates the number of women riders in the area has doubled in the past five years.
"Women account for 10 per cent motorcycle riders locally," says Sarah (Tripper) Green, who looks after community relations at Island BMW. "We're helped by the weather, of course.
Harley-Davidson, the US motorcycle company founded in 1903, has doubled sales to Kiwi women in the past three years, even as the nation's overall market for big bikes has shrunk.
Sales to women in New Zealand have risen to 10 per cent of total Harleys sold - from 5 per cent three years ago, Adam Wright, the company's Australia & New Zealand marketing director, told BusinessDesk. READ ON