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Thursday, 28 December 2017 10:49

Amid sales drop, Harley-Davidson wants to teach more to ride

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Harley DavidsonMILWAUKEE -- Harley-Davidson is placing a renewed emphasis on teaching people to ride as part of its efforts to attract more customers.

 The Milwaukee-based company's decision to expand the number of dealerships with a Harley "Riding Academy" comes as the industry grapples with years of declining sales and an aging customer base. READ ON

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