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Monday, 08 January 2018 06:14

Why Drivers Fail to See Motorcycles in Plain Sight

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Motorcycles in Plain SightThe disproportionately high number of motorcycle-related traffic accidents may be linked to the way the human brain processes.

 Published in Human Factors, the study examines how the phenomenon of inattentional blindness, or a person’s failure to notice an unexpected object in plain sight.. READ ON

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