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Monday, 19 February 2018 11:32

To Get More Women To Ride, Motorcycle Gear Makers Need To Do More Than ‘Shrink It Or Pink It’

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Women To RideAs the weather warms up, many Texans tune up their motorcycles and get them out of the garage. 

 Robert Pandya, a former motorcycle executive, and founder of the group Give a Shift, spoke with Host David Brown about a report his group put together on declining ridership and what to do about it. READ ON

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