News Feeds

News of interest to motorcycle enthusiasts

Sunday, 08 April 2018 19:31

3 Things to Consider Before Opening an E-commerce Store for Motorcycle Gear

Written by

e-commerceIt might seem like an easy endeavor opening an E-commerce store for motorcycle gear, but there is more to it than meets the eye.

Whether you chose this niche because of your love of bikes or are simply looking to get into a profitable market, you have chosen to build an E-commerce store selling a wide array of gear for motorcycle enthusiasts. However, before jumping in headfirst which will often land you in over your head, consider these 3 things you should know from the very beginning.

1. Where to Set up Shop – Your E-commerce Platform

Take some time thinking about where you want to sell motorcycle gear. Would it be better to build a website dedicated to your E-commerce motorcycle gear or do you think an online marketplace would be a better solution? Perhaps both would be a better option. Many E-commerce retailers use online marketplaces for the exposure they offer, leading customers to their E-commerce website. It’s up to you which route you want to take but do take the time to consider which would be best suited to your needs and abilities. Learn the pros and cons of dedicated retail sites vs. marketplaces before making that all-important final decision.

2. Internet Security Is an Absolute MUST

Then there is Internet security to think about. Those large marketplaces like Amazon and eBay pay experts in providing Secure Data transmissions. Some customers choose to only shop from trusted sites and if you hope to capture a large market, you must assure your visitors that you have engaged the highest level of data security available. It may take time for customers to be content shopping from your site but remember, it only takes a few positive customer testimonials to help build trust.

3. You Get What You Pay For

As a merchant, you know that customers get what they pay for. If you are going to be selling high-end motorcycle gear, your customers will be prepared to pay higher prices. They know they are getting what they pay for and are more than willing to pay the price. (It’s often an image thing with bikers!) You can learn a thing or two from your customers. When it comes to a hosting provider, you should be willing to pay a higher price if you can be assured that uptime can be guaranteed at least 99.999% of the time. The same holds true for web design, marketing and data security. If you want a successful E-commerce business, be prepared to pay for the best.

Finally, you can also be prepared to put in a good deal of time and effort, especially in the very beginning. If online commerce is new to you, be prepared to go through learning cycles – and not the kind you drive! Know that it will take time, effort and a great deal of patience to master E-commerce but if you are willing to pay the cost in terms of time and money, you have what it takes. From concept to success, there is much you must learn, but remember, in the end, you’ll get what you pay for.

Last modified on Monday, 09 April 2018 16:45
Login to post comments