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Friday, 17 August 2018 05:55

Not your father's Harley: how the motorcycle industry is attracting new riders

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Zero SR electric motorcycleIndustry stalwarts and upstart competitors are trying to attract new riders who want something different from Harley-Davidson's big burbling cruisers or screaming Japanese and European performance bikes.

 Even Harley-Davidson recently announced it will start offering products aimed at reaching customers who aren't drawn to the company's famous retro-styled offerings. Read More

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